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Términos de Marketing (Marketing Terms)

Vocabulario específico para el mundo del marketing y la publicidad.

Common Marketing Terms

Term Meaning
Brand Awareness How familiar consumers are with a particular brand.
Target Audience Specific group of people at which a product is aimed.
Conversion Rate Percentage of users who take a desired action (e.g., buying).
SEO (Search Engine Optimization) Process of improving traffic to a website from search engines.
ROI (Return on Investment) Measure of the profitability of an investment.
B2B (Business to Business) Transactions between businesses.
B2C (Business to Consumer) Transactions between a business and individual consumers.
Contextual Examples

"We need to increase our brand awareness through social media."

"Our target audience is young adults aged 18-25."

"The ROI on this campaign was excellent."